Meow Matcha is a kawaii-inspired matcha latte brand built around a single mascot: a soft, sleepy cat sipping its own drink. The whole identity grows out of that character — a rounded, hand-lettered wordmark, a palette of sage greens and cream with a single blush-pink accent, and packaging that lets the illustration do most of the talking. I built the system to hold up across light and dark backgrounds, then applied it to a can design for the brand's latte flavor and a "coming soon" landing page for pre-launch. The goal was a shelf presence that feels playful and collectible — closer to a character brand than a straight beverage label — while staying legible and simple enough to scale down to smaller packaging formats later.